As part of our Marketing & Sales Division Airband are now have an opportunity for a Marketing & Customer Research Analyst.
Reporting to our Insights Manager this position will play a critical role in leveraging data to gain valuable insights into customer behaviour and preferences. Ultimately driving strategic decision-making and enhancing the customer experience. This is a permanent position offering a competitive salary + benefits - Airband offer a Hybrid working model operating out of Droitwich.
More about Airband:
Airband is an internet service provider bringing highspeed broadband to rural communities across the regions that we operate. Having built the network our strategic focus is to increase our customer connections and we are looking for talented individuals to join us at this crucial time in our journey.
More about you:
You will have great negotiating skills a persuasive personality and skills to encourage others to help, a willingness to operate in a matrix organised fast changing organisation. Results focused you will also Strong analytical skills partnered with a creative mind. Excellent planning and organisation, with an ability to prioritise.
Key Accountabilities:
- Collect and analyse customer data from various sources, including CRM systems, transactional data, surveys, and social media, to identify trends, patterns, and correlations.
- Develop and maintain customer segmentation models to better understand customer behaviour, preferences, and needs.
- Conduct in-depth analysis of customer journeys, interactions, and touchpoints to identify pain points and areas for improvement.
- Collaborate with cross-functional teams, including marketing, product development, and customer service, to gather requirements and define key performance indicators (KPIs) for customer insights.
- Design and execute surveys, focus groups, and other research methodologies to gather qualitative feedback and insights from customers.
- Utilize advanced statistical techniques, such as regression analysis, clustering, and predictive modelling, to forecast customer behaviour and outcomes.
- Prepare and present reports, dashboards, and visualizations to communicate insights and recommendations to stakeholders at all levels of the organization.
- Monitor and evaluate the effectiveness of marketing campaigns, promotions, and initiatives by analysing customer response and engagement metrics.
- Stay informed about industry trends, best practices, and emerging technologies in customer analytics and insights to continuously improve methodologies and processes.
- Ensure data integrity, accuracy, and compliance with privacy regulations by implementing data governance practices and protocols.
- What are we looking for?
Essential to the role are:
- Experience of the telecoms / utilities market
- Proven experience in data analysis, market research, or customer insights, with at least 5 years of experience in a similar role.
- Proficiency in data analysis tools and programming languages, such as SQL, Python, R, or SAS.
- Strong quantitative and analytical skills, with the ability to manipulate and interpret complex datasets.
- Experience with statistical techniques and methodologies, such as regression analysis, clustering, segmentation, and predictive modelling.
- Excellent communication and presentation skills, with the ability to distil complex findings into clear and actionable insights for non-technical stakeholders.
Airband Benefits
- Salary will be dependent on professional experience.
- Highly Competitive Basic Salary dependant on professional experience.
- 25 days of paid leave a year rising to 30 plus bank holidays with service.
- 5% Airband pension plus a minimum 3% employee contribution.
- Customer referral bonus - a thank you for every customer you send our way.
- We offer hybrid working – a mix of working from home and in the office.
- Free Broadband - If you are in our coverage, you can benefit from free broadband with us!
- 20% off your monthly line rental on EE’s phone, tablet, SIM only or mobile broadband plans.
- Car financing scheme, Cycle to work, Tech scheme, Healthcare and medical insurance. Dental care, and Health cash fund (dependent on the length of service)
- Airshare (employee discount platform) - discounts on everyday shopping, weekly groceries, holidays, the list is endless - save up to £1,000 a year!
- Refer a friend reward scheme – a selection of great rewards to choose from!
Pre-employment checks
Please note that you are required to have the right to work in the UK and we request satisfactory references as part of our recruitment process. A DBS check may be required for a number of our roles, particularly those that are customer-facing. Also, a driving license may be required for positions that require you to be out in the field as part of the role.
Agencies Please Note: Airband are not looking to engage in Recruitment support for this position.